Brand Content & Storytelling

Lolë’s transformation into an international brand, a major contender of the active wear market, with a sophisticated brand image has driven a rapid and impressive growth in sales and brand visibility.

“Isabelle's creative vision and attention to every step of collaboration is what sets her aside from most people…

Debra Kellner – Photographer & film maker

Creation and development of large scale events

These large-scale events were created to give brand credibility and authenticity. This tour is a creative way to connect with customers and provides unique brand content that brings awareness to the brand. It’s about creating an unforgettable customer experience and increasing customer loyalty.

“Isabelle successfully, impressively organized these yoga events in major metropolitan cities… She has extensive experience and drive to succeed”

Elena Brower – Yoga teacher & Author

From a wholesale to a retail company

Transforming Quiksilver, a purely wholesale company to a customer oriented brand through its retail - that was the challenge. In just few years, the group had a retail network of 450 stores in 23 countries. This fast and impressive results driven expansion has brought brand awareness far beyond the surf world.

“Isabelle has experienced what she recommends, knows what works and more importantly knows what doesn’t. This is why she can advise people…”

Bernard Mariette – Former President of Quiksilver – Actual President and CEO of Coalision

The establishment of a North American network 

Establishing a retail network includes a series of steps from building a team, imagining a store design, determining a real estate strategy, creating business models, developing an omni-channel strategy, creating operational retail processes, and developing retail marketing strategies. All these steps are the foundation of a network of 45 stores across North America.


Cynthia Boriassi - Operations, Training and Development specialist

Wellness and Outdoor positioning in a major Retail Chain

Nature & Découvertes wanted to renew its concept of outdoor and build a strong growth on wellness market.

« Isabelle has a strong experience on the wellness market in North America and Europe, which gives her the ability to advise any brands on this sector with a problematic either on marketing or products»

Sylvie Bartoletti - R&D Vice-President

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Brand strategy, business development and marketing for a luxurious brand

Mu’s is a brand of luxurious bags and luggages. Every edition is unique, prestigious and luxurious. The brand DNA, the price positioning, the distribution and marketing strategy needed to be reviewed and settled to accelerate the brand development.

« your collaboration with millelab and isabelle Is the best decision you can take to ACHIEVE your targets and to grow your business, in a win-win and a challenging exchange»

Muriel Bourquin - Mu’s founder

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Retail strategy for a brand new retail concept

“Retour de voyage” is a new concept store in Provence. Working from scratch on the concept of the store, the products assortment and the polars of communication and the concept DNA was the challenge. Customer experience and innovation were keys in the concept. To think out of the box was needed to create a brand new concept. The concept was rewarded in many media, newspapers and blogs.

“Choose MILLElab and you will faster your business growth, find new solutions and ideas and you won’t regret your investment”

Frederic Dol - “Retour de voyage” founder

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Creation of a Retail concept

“Heureux les curieux” is a new concept store into the market of pop-up stores. After working on the the business plan and the pricing, Isabelle had assisted the founder on defining the customer experience and the marketing strategy.

“isabelle is really rational, when she thinks business and retail, and creative when she thinks products, marketing, customer experience. this dual expertise is a great assets for any business leader and entrepreneur”


Brand DNA, communication pillars, digital marketing, fashion show and trade shows, photo shoots: strategy and execution

MOOD-eh is a new brand of women apparel. The founder needed to be assisted on clarifying the brand DNA, the marketing strategy and the pillars of communication. The mission started by consulting only and the execution followed.

“working with isabelle is such an asset for any entrepreneur as she helps you to step back, be focused on your priorities, help you to clarify and organize all ideas you have in your mind for your brand. this exercise is crucial if you want to settle your brand on solid foundations and develop your business. she brings concrete solutions to your issues and her positiveness is contagious”

Maria Francois - MOOD-eh founder