MILLELAB collaborates with brand leaders to fuel growth.
THE CONSUMER AND COMPETITIVE LANDSCAPE TO IDENTIFY POTENTIAL OPPORTUNITIES
Help brand leaders translate competitive data and brand DNA to identify potential growth opportunities
Interpret customer trends and preferences in various landscapes, including international markets
Help brand leaders and founders in building their business plan
Conduct pricing analysis and advise on price positioning
Develop distribution strategy, including retail real estate strategy
Conduct competitive retail, customer engagement, and event audits including merchandising, customer service, brand communications, ambassador programs, etc.
in-market brand plans and retail strategies
Assist brand leaders in developing strategic brand positioning that transform or adapt their brand DNA to capitalize on market opportunities
Plan marketing strategies and assist brand leaders in choosing priorities
Ideate and plan large scale strategic brand awareness and engagement programs (e.g., events, ambassador programs, reward and loyalty programs, etc.) across international markets
Help plan and coordinate in-store retail events (e.g., openings, product launches, etc.)
Advise social media teams to coordinate brand plans with social media strategy including content development, story-telling, SEM and retargeting campaigns, etc.
Assist brand leaders in developing an omni-channel strategy and in providing a seamless shopping experience across stores and the online channel
Develop retail strategy including franchise business models and road-maps to success
Recommend retail locations through demographics and location typology analysis
Create and/or adapt retail store concept designs to local markets consistent with brand positioning, including store dimensions and size
brand and retail strategies to deliver growth
Build brand assets, including sophisticated imagery, photos and videos in collaboration with high-standard networks of brand directors or agencies
Create brand guidelines and “look books” to ensure consistent brand language across markets
Organizing events such as fashion shows, brand events, contests, etc
Recommend designers and local architects to create compelling retail environments
Create and/or adapt retail operations process across international markets, including operational standards, visual merchandising, product offers, etc.
Execute retail buying for specific markets
Develop best practice in-store programs for managers and associates (e.g., training, customer engagement, etc.) in specific markets