We leverage our expertise to help brands develop and implement marketing, communication and distribution strategies in Europe and North America.


“My work relationship with Isabelle is best described as: complicit and complementarity. 

Some of her greatest accomplishments that I commemorate include: 

  • The development of retail for QUIKSILVER Europe and the development of networks and flagships for LOLË in North America, both from scratch.
  • The ability to identify the true essence of a brand and transform it into a concrete plan to drive business.
  • The development of the White Yoga Tour.
  • The management and leadership of creative talents.

Her attention to detail, perseverance, endless energy, organization and meticulousness are the foundation of her ability to lead by example. 

I highly recommend her services because she lives it. She has experienced what she recommends, knows what works and more importantly knows what doesn’t. This is why she can advise people, not simply because she can create nice Power Points like most consultants. She delivers results, provides total support, commitment and loyalty, and has the capacity to take over responsibilities.”

— Bernard Mariette, President and CEO of Coalision / Lolë

J’ai travaillé avec Isabelle à plusieurs reprises, et notamment lorsque j’ai lancé ma marque d’accessoires Mu’s.

Ce travail de positionnement de marque et notamment de différenciation de mes produits dans un environnement très concurrentiel, s’est fait au travers d’un échange toujours inspirant et positif.

Isabelle s’attache au détail et sait faire que ce détail devienne un élément indispensable et incontournable. Très concrètement, elle m’a proposé de travailler sur un élément unique qui saurait me différencier et l’idée qu’elle a apporté de faire mon zip ma signature, par exemple, m’a séduite.

Parce qu’elle a une sensibilité et un regard esthétique, tout en ayant la persévérance et la constance permettant d’atteindre ses objectifs, travailler avec elle est très challengeant.

Collaborer avec MILLELAB est l'assurance d’aller dans la bonne direction et de ne pas perdre de temps. Vous avez choisi le bon partenaire pour vous accompagner dans votre croissance.

—  Murielle Bourquin, Créatrice de Mu’s

Nous avons trouvé chez Isabelle une confiance absolue, une harmonie de travail positive ainsi qu’une grande proximité.

Nous avons travaillé avec elle lorsque nous avons lancé notre concept de magasin « Retour de voyage ».

Son approche des clients américains et ses connaissances de ce marché, nous ont permis d’adopter le bon positionnement de nos offres et services (notamment le shipping).

Grâce à sa capacité à comprendre nos enjeux et nos contraintes et à nous ouvrir à de nouveaux horizons, à son approche basée sur une grande connaissance des problématiques concrètes alliée à une capacité à conceptualiser pour pouvoir ensuite transférer aux collaborateurs et partenaires, que ce soit dans les domaines stratégiques, marketing et RH ou stratégiques de positionnement, nous avons travaillé avec un partenaire de grande qualité.

Choisissez MILLELAB et vous allez gagner du temps dans votre développement et trouver des solutions auxquelles vous n'avez pas pensé. Alors, foncez!

— Frédéric Dol – Créateur de Retour de Voyages

“Privileged working relationships...”

“Working with Isabelle M is one of those privileged working relationships we get to have but a few times in one's career.

Isabelle is a dream for any Director/Photographer to work with because of her deep consideration for the work at hand. Her keen eye, love of life and exquisite taste to detail is what makes her so good at what she does.

Together we made films, shot campaigns, dreamed of projects that were always destined to bring depth and happiness to those lives it touched.

These projects were heartfelt, modern and completely original. Isabelle's creative vision and attention to every step of collaboration is what sets her aside from most people you will ever have the chance to work with.

She will walk as a friend, hand in hand, next to you in achieving your goals. With utmost enthusiasm, I recommend the MILLELAB to any company who wants to grow their brand and reach its greatest potential.”

— Debra Kellner, Photographer / Filmmaker.

“Isabelle knows the market well”

Isabelle was my direct supervisor during my large-scale events with Lolë. She successfully, impressively organized these yoga events in major metropolitan cities.

Her steadfastness, enthusiasm and ability to mobilize a team combined with her true heart helped me want to connect to the company and to the students - she helped me feel heard and trusted. Isabelle knows the market well.

She has extensive experience and drive to succeed. Her willing heart and strong sense of what's needed to help businesses thrive would be an asset to any team.

— Elena Brower, Yoga Teacher and Author

“Isabelle has the tremendous ability to make people feel both comfortable and challenged at the same time.”

Comfortable, because an environment free of judgement is established from the get-go, and challenged because she always pushes you to think outside the box and aim bigger and higher.

Our work relationship can best be described as collaborative, transparent and results oriented, an undeniable recipe for mutual success and growth.

Her extensive experience in both retail and marketing are unprecedented, making her a tremendous industry resource. 

Her commitment to her work is admirable, and her dedication is uncompromised. 

— Cynthia Boriassi - Operations, Training & Development Specialist