Isabelle Mille works with entrepreneurs and brand leaders to develop and implement brand DNA, communication pillars, marketing plans and distribution strategies for brands looking to establish or expand their presence in European and/or North American markets.

With over 20 years of international marketing and retail experience, Isabelle has been instrumental in the expansion of consumer and lifestyle brands across international markets, playing a pivotal role in identifying customer trends and needs in a passionate and concise manner.

 

WITH A PASSION FOR CONNECTING CUSTOMERS TO PRODUCTS, MILLELAB'S CONSUMER CENTRIC APPROACH HELPS BRAND LEADERS CREATE STRONG AND ENDURING RELATIONSHIPS WITH CONSUMERS THAT TRANSCEND LANGUAGES AND BORDERS.

 

Leveraging Isabelle's extensive experience in marketing and retail for well-known brands such as Quiksilver and Lolë and for new brands such as Mu’s and MOOD-eh, MILLELAB advises brand leaders on creating and/or adapting their brand DNA.

Isabelle knows that through expert analysis and specific market focused strategies that capitalize on all consumer touch points, brands can experience profit growth. As a senior marketing and retail leader of Lolë, Isabelle won an A-R-E design award in 2016. Moreover the Global Yoga Event she envisioned and spearheaded for Lolë was featured in Forbes Magazine, Paris Match, New York Times, Time Magazine, Vanity Fair and Elle. This yoga tour connects thousands of people worldwide to the Lolë brand.

Through an array of services, Isabelle helps fashion and lifestyle brand leaders and entrepreneurs identify potential opportunities, develop growth strategies, and execute distribution strategies to drive growth across international markets. Isabelle and her network of leading professionals assist clients in transforming market opportunities into growth through brand strategy and positioning, digital marketing, events, fashion-shows, photo-shootings. She also create and develop retail networks, real estate strategy and planning, in-store design and  retail operations.

If you're looking for a creative partner who enjoys fast paced, dynamic environments with a flexible entrepreneurial mindset, then Isabelle is always looking forward to the next challenge.


 

Isabelle received her MBA from KEDGE Business School, France and attributes her academic and professional success to adaptability, work ethic, creativity, curiosity and active listening skills.

Isabelle is also a member of the French Institute of Fashion, as mentor for the Entrepreneurship program and speaker in the Sport and Fashion program.